Date: 2017-04-05 13:56
In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is a ready-made planning tool. In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in the acciounts department who understands how it all works.
If you intend to use your plan as a business proposal to enlist investor funding, it is recommended that you should have a more concise and detailed plan.
There are many ways to approach writing a business plan, and some are better than others. Can you find a completed business plan that matches your business, change the names, and call that your own? Well, you could, but a business plan template might be a better idea.
This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis , PEST Analysis , the 'Ansoff Matrix' and the 'Boston Matrix'.
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Avoid going into too much detail within the plan's body by placing detailed or supplementary material in accompanying appendices. Bear in mind that most investors, bankers etc. dislike having to read overlong business plans just as much as entrepreneurs and managers dislike writing the plans in the first instance!
Your people are unlikely to have all the skills they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and training. Are all of your people aware of the aims of the business, its mission statement and your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas.
At Growthink, we've developed a unique business plan methodology that has helped our 7,555 clients raise more than $6 Billion from venture capitalists, angel investors, and SBA lenders.
Bear in mind that you must reliably ensure the success and viability of the business in the short term or the long term is merely an academic issue. Grand visions need solid foundations. All objectives and aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it.